Merchants’ Haute Nights brings music and more

Picture 7 of 7

Photo by Maryanne McGuire/mcGuire Photography

By Pat Sherman

Hundreds of people roamed the streets of the Village Saturday night, sipping wine, sampling hors d’oeuvres and soaking up the sounds of live music during the La Jolla Village Merchants Association’s inaugural Haute La Jolla Nights event.

Merchants Association President Phil Coller said the event was an unexpected success.

“I had people saying to me, ‘It’s about time. This Village has been like a morgue. What a breath of fresh air to see some activity on

a Saturday night. When’s the next one?’”

Stores and art galleries stayed open past 9 p.m. to accommodate attendees, offering specials and perks to those who stopped by.

Event organizer Julie Matibag said a highlight of the evening was a performance by the band Neveready, who performed until 9:30 p.m. in front of the Chase bank building on Girard Avenue and Silverado Street.

The band Brief Exposure, playing at the corner of Girard Avenue and Torrey Pines Road, stopped traffic with their energetic set.

“They were hilarious … just really polished performers,” Matibag said.

Larry Anhorn trimmed cabbage and asparagus into spectacular floral arrangements at Adelaide’s flowers, while Warwick’s bookstore held a craft beer tasting and book signing. Geppetto’s toy store organized an arts and crafts project for children.

“They were pretty busy in there,” Matibag said. “And the galleries on Prospect and Ivanhoe were just packed.”

Coller said it will take time to build attendance up and cement the public perception of La Jolla as a place to shop on Saturday nights.

“There were little things inside almost every business to interact with the potential customers,” he said. “It was a good success for the vibe of the Village. It really did help the atmosphere.”

The long-term goal is to use the event to entice more businesses into the area. During the past few months, there has been an average of one business per week opening in the Village, Coller said.

The next Haute La Jolla Nights events will be July 28 and Sept. 15. For more information, visit lajollabythesea.com/hautelajollanights

Related posts:

  1. Merchants divided on future of monthly car show
  2. Reagan on Reagan: Ron Reagan talks about life with father
  3. Bird Rock group negotiating to have farmers market
  4. Colony Hill home remains yellow-tagged after mudslide
  5. Commissioners delay decision on Bishop’s School library height until Feb. 10

Short URL: http://www.lajollalight.com/?p=88394

Posted by Staff on Jun 12, 2012. Filed under Featured Story, La Jolla, News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

La Jolla Community Calendar

Facebook

Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6

RSS North Coastal News

  • Congregation Beth Am Labor Day Picnic September 2, 2014
    Congregation Beth Am held a festive Labor Day Picnic Sept. 1. This year is the 31st anniversary of this synagogue that started in a tire store in Solana Beach. […]
  • Suspects attempt to rob Solana Beach bank ATM September 2, 2014
    An attempt to break into an ATM at a Solana Beach bank branch early Sept. 2 using a cutting torch ended with the cash machine in flames and two suspects fleeing empty-handed. The suspects set off the ATM's alarm during the failed heist shortly after 2:30 a.m. in the 600 block of Lomas Santa Fe Drive near Glencrest Drive, according to sheriff's Lt. […]
  • First phase of Earl Warren Middle School reconstruction begins in Solana Beach September 2, 2014
    As kids kicked back this summer, San Dieguito Union High School District kicked off the first phase of its complete reconstruction of Earl Warren Middle School. The $41 million project is made possible by the passage of Proposition AA. […]