Merchants Association parts ways with its executive director

Rosemary Murrieta

By Pat Sherman

Rosemary Murrieta, hired last July to be the full-time executive director of the La Jolla Merchants Association, has left the job to return to managing her events company.

LJVMA Trustee Egon Kafka announced her May 3 departure at last week’s meeting of the La Jolla Town Council, telling the La Jolla Light Murrieta “was no longer deemed to be a proper fit for the organization,” a sentiment Murrieta echoed on Friday.

“There are a lot of lovely people in La Jolla,” she said. “The community has a great deal of promise, but it just wasn’t a good fit (for me) with the merchants association. It’s an amicable separation.”

Murrieta said she would be revamping Rose Events, an event management company she operated prior to joining the merchants association.

“I’m very excited about his opportunity,” said Murrieta, who also is a residential broker with Coldwell Banker in Del Mar.

Stepping in to fill the vacant position on an interim basis is Sheila Fortune, the former owner of Aquamoree restaurant and a past LJVMA board secretary.

LJVMA board president Phil Coller called Fortune a “superb” choice to lead the organization until a new executive director is hired.  “She has a big history in Atlanta with design and streetscape issues, which is one of our main focuses,” Coller said.

The LJVMA will advertise for a new executive director in local papers and on its website, Coller said he expects to fill the position within three months.

Anyone interested in applying should contact Fortune at

Though Murrieta’s salary was not publically disclosed, the association had allocated $84,750 in expenses for personnel/office/administration for the 2012 fiscal year.

Related posts:

  1. Merchants divided on future of monthly car show
  2. Ballots due Oct. 7 for La Jolla merchants election
  3. SD Council OKs revised payment plan for business districts
  4. La Jolla Village Merchants Association names executive director
  5. Candidates list goals for La Jolla merchant group

Short URL:

Posted by calaclesdev on May 17, 2012. Filed under La Jolla, News, Uncategorized. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

La Jolla Community Calendar


Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6

RSS North Coastal News