La Jolla’s CJ Charles Jewelers builds on success

Customer service and industry insight have been Vahid Moradi’s keys to success in the luxury watch and jewelry industry.

“The best service wins the game,” said the president of CJ Charles Jewelers at 1135 Prospect St. in La Jolla. “I’m selfishly looking out for my clients.”

Moradi started out with a small estate jewelry store and 25 years later it’s morphed into a 2,000-square-foot salon with 146 display cases.

Fifteen years ago, Moradi made a crossroads decision to “explore the industry,” which led to discovering and championing the Florence-based Panerai brand.

Since then, he said, it has become “the shooting star of all our brands.’

“Nobody recognized it, nobody knew what it was,” he recalled. “We just grew it.”

In November, CJ Charles plans to unveil the next stage in its evolution: an exclusive Panerai boutique, one of only four nationwide.

This boutique will be unique, promised Moradi.

“Right behind the showroom floor, we will have a state-of-the-art service facility that no other Panerai boutique will have,” he said. That means his master watchmaker, trained and certified by the Italian company, can work on the exquisite timepieces when otherwise they would have to be sent out of town.

CJ Charles Jewelers offers some of the watch industry’s most distinguished brands, from A. Lange & Sohne, Audemars Piguet, Breitling, Bvlgari, Cartier and Omega Watches, to Jaeger-LeCoultre, Officine Paneria and Piaget. In addition to these fine Swiss watches, CJ Charles Jewelers offers many different styles of designer and estate jewelry, Baccarat Crystals, Montegrappa Writing Instruments, Cartier accessories and Underwood watch holders and winders.

Moradi said Cartier, the gold standard in the industry, continues to be a big seller for him, especially with women.

“Cartier has been an incredible partnership for us for many years,” he noted.

For more information, call CJ Charles at (858) 454-5390 or visit their website

Related posts:

  1. A1 Hearing in La Jolla carrying newest technology
  2. Mr. Zianni knows Italian fashion
  3. Spoiled Rotten honors tradition in new location
  4. La Jolla eye surgeon knows how to make people look younger too
  5. Everett Stunz, sales manager, both have panache

Short URL: http://www.lajollalight.com/?p=53172

Posted by Staff on Oct 26, 2011. Filed under Business Spotlight. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

La Jolla Community Calendar

Facebook

Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6

RSS North Coastal News

  • Man robs Wells Fargo Bank on Del Mar Heights Road August 22, 2014
    An unidentified man robbed the Wells Fargo Bank at 3445 Del Mar Heights Road on Thursday, Aug. 21, at about 2:31 p.m. The suspect walked up to three different tellers and demanded money. No weapon was seen. The suspect was given an undisclosed amount of money. The suspect fled the bank westbound towards El Camino Real. The suspect was described as a Hispanic […]
  • Del Mar, Solana Beach cancel elections and appoint council members August 21, 2014
    Del Mar and Solana Beach voters might head to the polls in November, but it won’t be to cast a ballot for their local council members. Rather than hold fall elections, both councils opted to appoint council candidates during two special council meetings on Aug. 20. […]
  • Carmel Valley swimmer wins High Point award at 2014 Long Course Junior Olympics August 21, 2014
    Lukas Marxer of Pacific Athletic Club (Bay Club Carmel Valley), won the High Point award at the 2014 Long Course Junior Olympics at Coronado in July with a perfect score of 140 points! […]