Large turnout energizes La Jolla merchants mixer

By Kathy Day

A large turnout for the first mixer of the new La Jolla Village Merchants Association generated some ideas about how to improve the downtown area’s business climate.

Held at Karl Strauss Brewing Company on June 14, the lively gathering drew more than 85 business people interested in hearing what the new organization is up to.

In his remarks, President Phil Coller said, “People are not coming here to buy things, stay here or eat here like they should be … We need to look after the businesses of La Jolla. “

He added later that La Jolla has lost its “caché” and that the group must work to change perceptions that there are parking and traffic problem in La Jolla that are keeping people from outside the community from visiting and doing business here.

Each business in the Village business district pays a membership fee with their the business license fee, he explained, noting that during the coming fiscal year they’ll have access to about $350,000.

“We have no intention of spending it all in the first year,” he added. What is spent “will be decided on your input.”

He encouraged members to become active in the LJVMA’s committees or to form subcommittees focused within a particular industry — restaurants, hotels, design district, etc.

“Come up with ideas, “ he said. “Find out where you think you can contribute to improve your own business.”

When he opened the floor to questions, issues raised ranged from wanting to know why the streetlights remain off on Girard and Fay avenues to whether it was possible to bring some sort of “trolley” into the Village. Some offered ideas for special events or putting up “thank you” signs for shoppers and to direct shoppers to stores and cultural institutions; others offered encouragement to overcome perceived obstacles to accomplishing their goals.

Coller observed there “are a lot of new faces. That’s a great sign. There’s a consensus here we need to do something. … Don’t hold back. With a little input we can make a lot happen.”

Anyone interested in participating or more information can e-mail or attend the meetings. The next one is at 8:30 a.m. July 13 at the La Jolla Woman’s Club, across from the Recreation Center on Draper Avenue.

Related posts:

  1. La Jolla merchants group begins working on image, structure
  2. Coller to head merchants group, calls for more to get involved
  3. La Jolla merchants group plans member mixer
  4. LJVMA events to spotlight ‘Beautiful La Jolla’
  5. La Jolla merchants group to meet Wednesday

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Posted by Kathy Day on Jun 20, 2011. Filed under Featured Story, La Jolla, News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

1 Comment for “Large turnout energizes La Jolla merchants mixer”

  1. I think it's great that there's a new group promoting La Jolla. Our community has so much to offer, and the majority of visitors to San Diego don't know that we're here. I adore our community and have been formally promoting it since I wrote two editions of Frommer's San Diego in 1996 and 1998. In 2008, I started a blog about La Jolla called "La Jolla Travel Information." I write about hotels, restaurants, and attractions – but I also make a point of covering off-the-beaten path places. A recent post is about Snackropolis – the snack bar with the amazing ocean view at SIO. I also promote the Gliderport, the Open Aire Market, local events…anything that I think will help visitors understand how special La Jolla is and motivate them to come here.

    Thanks, La Jolla Light, for letting us know about the plans of the LJVMA. I'm going to volunteer for the Promotions committee.

    Elizabeth Hansen

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