Switchfoot’s Bro-Am weekend, June 17-19, will raise funds (and fun) for at-risk kids
The surf contest/beach concert “Switchfoot Bro-Am Presented By Hurley” is set for Saturday, June 18 at Moonlight Beach in Encinitas. Set to perform are The Howls, The Romany Rye, The Silent Comedy and Jon Foreman & Friends. Ultimate Ears will premiere clips from Switchfoot’s new album “Vice Verses,” at listening stations.
It is the centerpiece in a weekend of activities conceived by local rockers Switchfoot to give back to their community and benefit the San Diego and Oceanside chapters of StandUp For Kids (standupforkids.org). This nonprofit volunteer outreach organization is dedicated to making a difference in the lives of at-risk, homeless and street kids.
Since its inception in 2005, the Bro-Am has raised more than $400,000. Last year’s event was the most successful to date, drawing some 7,500 attendees and raising more than $135,000 for the local chapters of StandUp For Kids.
While admission to the beach event is free, funds are raised at an Auction Night Soiree (June 16 at a La Jolla Shores residence, tickets from $100), and through sponsorships, beach vendors and the after-party June 18 at the Belly Up Tavern in Solana Beach, with Johnny Rzeznik (Goo Goo Dolls), Fiction Family and Little Hurricane.
Four-person surf teams secure their participation via sponsorship donation to StandUp For Kids. This year’s teams include riders representing Hurley, Billabong, Surfer Magazine, Transworld Surf, Surf Ride, Jetpilot, AKA and Shaper Studios Surfboards — as well as members of Switchfoot.
For the second year, the Bro-Am will also feature a surfers junior division. Rather than a financial donation, the youth teams that collect the most clothing donations will win a spot to compete. The beach day also features a nerf surf jousting exposition and an “expression session.”
- Salon in La Jolla will provide haircuts to raise funds for children’s heart-surgeries
- Social Calendar of benefits and fundraisers of interest to La Jollans, April 1-May 31
- Social Life: Calendar of upcoming fundraisers and benefits: Feb. 24, 2011 issue
- Volunteers needed at Ronald McDonald House
- Social Calendar of upcoming events
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