Extreme Pizza builds on distinctive blends

If your tastes run toward the extraordinary in pizza, then Extreme Pizza at 834 Kline St. in the Village of La Jolla is your place.

Inspired by extreme sports, the pizza franchise, which began in San Francisco, is gaining a secure foothold in the Jewel and throughout San Diego County.Extreme Pizza likes mixing ingredients. Courtesy

La Jolla Extreme Pizza owner Kevin Smith, who cut his teeth working for the In-N-Out Burger franchise, said the franchise, like the pizzas he serves, are a distinctive blend of ingredients.

“We’re taking pizza to an extreme with more than 50 different toppings that we use to create our 19 signature pizzas with our crazy names,” Smith said.

One example he offered was Pandora’s Box, a vegetarian’s delight topped with baby spinach, artichoke hearts, sundried tomatoes, feta cheese, garlic, basil and oregano. Other novel pies include Peace in the Middle East, featuring homemade hummus, and Wingin’ It, with chicken marinated in buffalo wing sauce.

Smith said his pizza shop reaches beyond the Village, up to Torrey Pines and south to Bird Rock and North Pacific Beach. They also deliver to Mount Soledad, UTC and University City,

Extreme Pizza delivers, as well as catering pizza, subs, calzone, cookies and more for parties and special events.

“We’ve provided pizzas to the Birch Aquarium, the (La Jolla) Rec Center, churches, schools, etc.,” he said. “We work with local charitie,s donating 10 percent of sales back to the organization with fliers.”

Another thing distinguishing Extreme Pizza is “cake and bakes.”

“Call or come in choosing one of our signature pizzas and we’ll make the pizza and put it on a special tray and you can pick it up and take it home and bake it later,” said Smith.

Smith invites people to come into his shop and see the photos he has up on his wall of people, like himself, doing extreme sports such as extreme skiing and extreme snowboarding, scuba diving, big-wave surfing in Hawaii or shark or sky diving.

Restaurant hours are 10:30 a.m. to 9 p.m. Sunday through Thursday, 10:30 a.m. to 10 p.m. Friday and Saturday.

For more information call (858) 729-1910 or visit www.lajollaextremepizza.com.

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Posted by Staff on Jun 8, 2011. Filed under Business Spotlight, News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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