La Jolla sisters create the Sweet life

La Jolla locals and sisters Theresa Anderson and Julie O’Brien are keeping snail mail alive, one greeting card at a time. Their desire to work together, their passion for paper and their love of La Jolla inspired them to open their stationery boutique, Sweet Paper, in an adorable little cottage on La Jolla Boulevard.

“We love all things paper, firmly believe in the hand-written note, and are obsessed with letterpress,” said Julie. “Between the two of us, we have lived in San Francisco, Boston, and New York. We knew the kind of stationery that was out there and were not finding it in La Jolla. We decided to bring it here ourselves.”

Sweet Paper’s owners throw the doors open to the customers. Susan Yee of En Point Photography

Sweet Paper carries an array of fine stationery and gift items ranging from greeting cards and letter writing sets to jewelry and Jonathan Adler pottery. The sisters source goods for their shop both nationally and locally.

“We continually search for unique items to bring to La Jolla, “ said Theresa. “It’s fun to go to New York and find exciting new lines, but we also love discovering local designers to feature in the store.”

So what is the most exciting part of owning Sweet Paper?

“Working with brides, hands down,” says Julie. “I love helping brides find the perfect invitation for their wedding, love seeing how much fun they have working out the details, and especially love the look on their faces when they pick up the finished product.”

“It’s true,” says Theresa, “and that feeling extends to any custom stationery project we work on. We do a lot of personalized stationery and business cards too. Guiding people through that creative process is really fun and rewarding. We’ve made some great friends along the way so far.”

Visit them at 7527 La Jolla Blvd. or go to HYPERLINK “” or call (858) 456.1446.

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Posted by Staff on Apr 26, 2011. Filed under Business Spotlight. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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