Artist has the scents to know the time is right for olfactory works

In a multi-sensory event that included 100 invited guests, Aldis Browne Fine Arts Inc. launched “AVANTnez,” Brian Goeltzenleutcher’s Olfactory fine art portrait project on April 16 at 7752 Fay Ave. in La Jolla.

Avant Nez marks a transition from Goeltzenleuchter’s work with large cultural institutions to this collaboration with single patrons to realize distinctively personal olfactory profiles. In his inaugural dialogue with individual patrons, Goeltzenleuchter developed an artistic process entailing three pre-arranged sittings to define the context for an evocative journey into the creation of a client’s personal fragrance, bottled within a sculpture designed by the artist.

Brian Goeltzenleutcher explains his new art project to guests at a private Aldis Browne Fine Arts event. Courtesy photo

Goeltzenleuchter was born in Southern California in 1976 and earned his MFA at UCSD. According to the artist, this is the time olfactory arts will make a quantum move forward in artistic expression. Later this year, New York’s Museum of Arts and Design has planned an exhibit called “The Art of Scent.” It will be featured in a new wing of the museum called The Center For Olfactory Art.

A sculpture by California artist Guy Dill was also unveiled at the event. Entitled “Passage,“ the piece stands seven feet tall and is made from polished stainless steel. Mark Quint’s Gallery’s Q2 collaborated with Browne to install Dill’s sculpture along with building neighbors Jane and Ridgway Whittemore who co-sponsored the installation as a long-term loan to the community. Q2’s private viewing room was also opened to the public during the event.

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Posted by Staff on Apr 25, 2011. Filed under A & E, Art. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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