Juice Kaboose turns it loose on La Jolla’s health scene

The Juice Kaboose on Faye is adding to its menu. Photo: Dave Schwab

The Juice Kaboose menu. Photo: Dave Schwab

Juice Kaboose is back on track.

That’s what owner Michael Jelveh said about his 16-year-old business at 7556 Fay Ave., in La Jolla, that is evolving into more than a juice bar.

“We no longer function as a smoothie bar — that’s how we started,” said Jelveh. “Right now we’re more of a health café. We want to be known as a healthy place to come and get your juices and food.”

Besides the standard fresh fruit and smoothies, Juice Kaboose now serves a host of unique vegetable juices not to be found anywhere else, as well as a full sandwich bar.

“Our sandwiches are meant to be low calorie, healthy,” Jelveh said. “We’ve got lots of vegetarian options.”

Jelveh noted his health café does catering. It also offers handpicked healthy snacks that are organic, gluten free or low calorie.

Juice Kaboose is known for its acai energy bowls which serve fresh fruit topping pudding-like acai.

“It’s very popular among students, surfers, people who want to have a meal replacement either for breakfast, lunch or dinner. It’s very filling and full of antioxidants and vitamins,” Jelveh said.

The latest addition to the Kaboose’s repertoire of fruit and vegetable offerings is Pitaya, the so-called “dragon” fruit of a cactus. Another house favorite is certified organic wheat grass juice.

“We have the lowest price on wheat grass and we do a lot of wheat grass shots,” noted Jelveh.

Juice Kaboose is on the verge of embarking on a couple of new ventures.

“We’re about to franchise, partnering with a name celebrity,” noted Jelveh, who added he’s also getting into weight-loss management.

“We’re going to start a weight-loss program designed by a nutritionist and a weight trainer,” he said. “All the ingredients come from fresh-squeezed juices with calories and carbohydrates kept in line.”

Juice Kaboose is open 8 a.m. to 7 p.m. in winter, an hour later in summer.

There is a food court immediately behind the health café so there is always seating available.

Those who want to can order ahead for quick pick up.

For more information call (858) 456-9300 or visit www.juicekaboose.com.

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Posted by Dave Schwab on Feb 10, 2011. Filed under Business Spotlight. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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