Opinion: Shores Market an endangered ‘species’
By Susan Wiczynski
La Jolla resident
(Last week) I brought my purchases to the register at the La Jolla Shores Market on Avenida de la Playa at La Jolla Shores Drive. To my usual “How’s it going?” the cashier — the store owner, Jim — looked me in the eye and answered, “Horrible, actually. I am not sure we’re going to make it through this winter.”
It turns out that with the belt- and wallet-tightening we’ve all experienced, we are about to lose one of the best reasons to live in the La Jolla Shores neighborhood.
It’s 5 p.m. and you didn’t plan for dinner? In 15 minutes, you can be back home with a rotisserie chicken, artisan bread and fresh vegetables for a salad. In the middle of a recipe and realize you’re out of eggs/Worcestershire sauce/carrots/powdered sugar? Shazam! Friends dropped by and the fridge is empty? Wine, fresh fruit, cheese and crackers are just around the corner. Used the last diaper?
Have I made my point?
Yes, the prices are higher.
But, frankly, there is no sum of money I would NOT pay to avoid Torrey Pines Road (on the way to Vons) or the Ralphs/Trader Joe’s parking lot at rush hour. An extra couple of dollars is totally worth the convenience. And you don’t even need your purse: after opening an account, casually mention your account number at the checkout stand, flip your hair and act like a movie star, and off you go.
Jim said that if everyone in the neighborhood just shopped his market a few times this winter that would be the difference between staying afloat and closing.
Please visit the La Jolla Shores Market and do it soon before we lose this neighborhood treasure.
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