Foundation for Women hosts annual bazaar

Photo: Courtesy

Foundation For Women (FFW), a nonprofit microcredit program helping impoverished women globally and locally to bootstrap themselves into economic self-sufficiency, is hitting full stride.

“We’re in the business of empowering women in San Diego and Liberia in West Africa,” said Kenyan-born Murugi Kenyatta, executive director of FFW. The group was founded by Deborah Lindholm, a La Jollan who is its CEO. “We give women small loans so they can start income-generating activity.”

Such income-generating activity often includes handcrafted merchandise, like that to be showcased at the Foundation’s annual holiday bazaar supporting women microentrepreneurs, to be held from 11:30 a.m. to 1:30 p.m. Friday, Dec. 3, at GAIA Oasis Spa, 7630 Fay Ave. The cost is $20 and includes lunch. Bazaar microcredit recipients will be displaying and selling their beautiful handmade jewelry, bags, clothing, crafts and other items.

Domestically, the FFW’s microcredit program is reaching women and families living below the U.S. poverty line giving them business capital, support, and encouragement. Abroad, microcredit programs have been funded in India, Zambia, Niger and Liberia.

It’s been estimated FFW has touched more than 250,000 women in poverty since its founding in 1997, as each borrower positively impacts five other people with her improved circumstances, meaning 1.25 million-plus people have been reached.

Grant recipients celebrate. Photo: Courtesy

Kenyatta said FFW loans start out small — $100 to $250 — and are gradually increased up to a maximum of $1,000 as businesses grow and flourish.

“They’re given to people who traditionally cannot get access to capital in banks or who don’t have any credit history,” she said. “This gives them a start so they can get their feet on the ground.”

In impoverished African countries, small-business loans for women buy things like agricultural supplies or egg-laying chickens. Domestically, they purchase items like combs and scissors to begin haircutting enterprises.

FFW is entirely supported by individual donations and those from groups like the Leichtag Family Foundation, which has given generously.

For more information about the Foundation visit

Related posts:

  1. NINE-TEN spicing up Thanksgiving
  2. RAYS of Hope offers in-home care
  3. Excel, Armone combine for better fit in La Jolla
  4. Skova Soul brings passion to jewelry
  5. La Jolla Home Theater & Automation specializes in custom setups

Short URL:

Posted by Phil Dailey on Nov 23, 2010. Filed under Business Spotlight. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

La Jolla Community Calendar


Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6

RSS North Coastal News

  • Del Mar couple to present program about Bhutan at Solana Beach Library September 1, 2014
    Join cultural anthropologist and photographer Roger Harmon and his wife, Nancy, at 6:30 p.m. Tuesday, Sept. 9, in the Solana Beach Library for a free presentation of their travels to Bhutan through slides and artifacts. […]
  • Carmel Valley Boy Scouts climb Mount Whitney September 1, 2014
    Several boys from Boy Scout Troop 765 (Carmel Valley) made the climb to the tallest peak in the contiguous 48 states this summer. They spent the summer hiking the tallest peaks of Southern California, preparing for their hike of Mount Whitney. These peaks included Mount Baldy, Mount San Jacinto, and Mount San Gorgonio. The boys made the 22-mile round-trip tr […]
  • Multimillion-dollar renovation complete at Hilton San Diego Del Mar September 1, 2014
    Hilton San Diego Del Mar announces the completion of its multimillion-dollar renovation. Funded by Wheelock Street Capital and Sage Hospitality, the hotel’s completed renovation includes the lobby, business center, fitness center, restaurant, meeting spaces and all 257 guest rooms. “This renovation has truly transformed the Hilton San Diego Del Mar property, […]