OPINION: Town hall planned to get merchants group moving

By Sherri Lightner
Councilwoman, First District

Calling all Village merchants!

A thriving Village is a key part of what makes La Jolla such a special community. The future success of La Jolla’s Business Improvement District (BID) is important because it can provide funds for beautification projects, marketing and special events that attract customers to the Village.

The city attorney’s office is currently working to reach a settlement agreement with Promote La Jolla, which was the previous operator of the BID, to resolve long-standing issues and avoid litigation.

As the city works to bring this chapter to a close, the community has a great opportunity to form a new organization led by a new group of merchants that can operate the business improvement district in the future.

Our office is working closely with the Business Improvement District Council, which represents all the BIDs throughout the city, and the City’s Small Business Office to develop a survey that will soon be mailed out to all members of La Jolla’s Business Improvement District. Then we’ll be pounding the pavement to gather survey responses. This survey will help us gain a better understanding of the types of services, activities, and events that would be most valuable to BID members. I want to hear from you! Without your input and support, a new Village merchants’ association cannot succeed.

We are hosting a workshop on Oct, 21 from 4 to 6 p.m. at the La Jolla Rec Center where BID members and interested community members will be able to learn more about some of the other successful Business Improvement Districts throughout the City and the types of events, activities, and services they provide for their businesses. This will be a great opportunity to gain a better understanding of how the new merchants’ association can work to promote the Village. Everyone with an interest in participating in this new organization should attend.

It’s time to encourage a new group to step forward and represent the Village merchants in the future. But they can’t do it without the support of our businesses and the entire community. To learn more about how you can get involved in the new merchants’ association, please contact me at sherrilightner@sandiego.gov or (619) 236-6611.

Editor’s note: On Monday, Gina Coburn, communications director for the city attorney’s office, wrote in an e-mail that the matter involving Promote La Jolla, three former board members and the former executive director “will be set to go before council in closed session. We hope to report out more information following the meeting, however the docket date is still to be determined. Although we cannot discuss the substance of our planned closed session, we can say that a lot of progress has been made. Our hope is that the strategy of talking first and having some patience will pay off in avoiding very lengthy and costly litigation.”

Related posts:

  1. OPINION: Look forward to a new La Jolla BID
  2. OPINION: Local merchants need to step up
  3. OPINION: Speak up if you care about the Village
  4. OPINION: Citywide BID Council working with city council to restore La Jolla business group
  5. OPINION: A proposal for a ‘stimulus tax’ for our state

Short URL: http://www.lajollalight.com/?p=2655

Posted by Halie Johnson on Sep 23, 2010. Filed under News, Opinion. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

La Jolla Community Calendar


Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6

RSS North Coastal News

  • Solana Beach water district moving to mandatory water use restrictions August 22, 2014
    Customers of the Santa Fe Irrigation District — including residents of Rancho Santa Fe, Solana Beach and part of Fairbanks Ranch — will face mandatory restrictions on water use starting Sept. 5, in an effort to save water due to an ongoing statewide drought. The restrictions include a three-day-per-week watering schedule for all homes and businesses, a prohi […]
  • West Coast FC Classic Champs August 22, 2014
    Congratulations to Coach Beto Villela and the San Diego Surf BU11 Academy (Villela) team. The boys won the West Coast FC Classic Tournament last weekend, held in Mission Viejo. […]
  • Surf GU9 team takes first place in Orange County Kickoff classic August 22, 2014
    The Surf Soccer Club Academy GU9 team took first place in the 2014 Orange County Kickoff Classic (Girls U9 flight 1) on Aug. 16-17. […]