LJ Christmas parade’s still short on cash

With the 51st La Jolla Christmas parade just a little over two weeks away, the La Jolla Town Council is putting out another call for financial support.

“We still need about $15,000,” said President Darcy Ashley. Just under $6,000 of the $20,000 needed had been donated when she made the statement late last week. “We really need to do some power fundraising.”

The parade will be held Sunday, Dec. 7 starting at 2 p.m. It will run along Girard Avenue from Kline Street to Prospect Street, ending at La Jolla Rec Center where a holiday festival follows featuring refreshments, photos with Santa, caroling and more at 3:30 p.m. This year’s event theme is “History on Parade.”

In the face of the ailing economy, Ashley said those who previously were the biggest sponsors – sponsorship has come from banks, real estate and construction companies – have been hardest hit.

Little bit helps
“They have not donated or given half what they usually do,” said Ashley, adding they don’t need big donations, just lots of little ones.

“If people give $25, $50 or $100, we’ll get there,” she said.

Lee Sandvick of La Jolla Toastmasters, which will be handling announcing at this year’s parade, stood up at the Nov. 13 town council meeting and presented a $500 check for the parade, imploring others to follow suit.

Town council member Trent Bonner said all the stops are being pulled out to raise the additional funds needed to hold the event.

“This is our main event,” Bonner said. “We need trustees, all of the community, to volunteer for this.”

Bonner has sent out 200 letters asking for donations to key people in the community. He and Sandvick have also put out collection buckets throughout the Village.

Pitching in
Willis Allen Real Estate announced Tuesday it is taking up a collection among its agents and staff and will ante up, though the total amount has not yet been determined.

Council member Ed Ward pointed out that the parade’s focus is different this year.

“The focus has been turned to our local businesses and retailers and away from outside suppliers and sellers of trinkets,” he said.

Every year the parade draws 1,200 participants – marching bands, ROTC units, drill teams, dancers, Scout troops, float builders, equestrians, car aficionados, politicians and promoters – who are watched by crowds exceeding 20,000 people. A YMCA-sponsored craft fair was dropped from this year’s event and parade guests are being encouraged to shop and dine locally before and after the event to help out Village merchants.

For more information, or to register for the event, visit www.ljparade.com.

Related posts:

  1. UCSD-University City mini- bus line plan moves forward
  2. UCSD takes ‘green’ seriously
  3. Expansion at The White Sands
  4. Everything and the kitchen shrink: What’s bugging you this summer?
  5. Everything and the Kitchen Shrink: Grill, baby, grill – election fever food

Short URL: http://www.lajollalight.com/?p=11400

Posted by Staff on Nov 20, 2008. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Leave a Reply

La Jolla Community Calendar


Bottom Buttons 1

Bottom Buttons 2

Bottom Buttons 3

Bottom Buttons 4

Bottom Buttons 5

Bottom Buttons 6

RSS North Coastal News

  • Summer 2014 Carmel Valley Open Basketball League Champs: ‘Carmel Valley Spurs’ August 30, 2014
    On Aug. 18, the Carmel Valley Spurs defeated the Solana Beach Stray Cats, 67-41, in the 5th/6th grade championship game in the Master Sports Carmel Valley OPEN Basketball League. Over a 10-game season, the offense scored 659 points while giving up only 364 on defense. The average game score was 66-36. They had the best rebounders, best shooters, and best def […]
  • Hundreds turn out for Carmel Valley planning board meeting on One Paseo August 30, 2014
    Hearts and visions collided at the Aug. 28 Carmel Valley Community Planning Board meeting, where an overflow crowd turned out to debate the future of the last major slice of the community left to be developed. All 400 seats in Canyon Crest Academy’s theater were filled, and people spilled out into the aisles and crammed into standing-room only spots in the b […]
  • Del Mar Library book-to-movie club picks fall reads August 30, 2014
    Print Goes to the Movies, a book/movie discussion group held at the Del Mar Branch Library at 2 p.m. every second Friday, has announced its upcoming dates and movies. […]