Light parent company acquires area papers

MainStreet Media Group LLC, a leading producer of community newspapers in California, has acquired the Pomerado Newspaper Group which includes the Poway News Chieftain, the Rancho Bernardo News Journal and the Corridor News.

These publications join MainStreet Media Group’s other San Diego newspapers, the La Jolla Light, Del Mar Times, Carmel Valley Leader, Rancho Santa Fe Record, Solana Beach Sun and Ramona Sentinel. The nine weekly newspapers will operate under the umbrella of the newly formed publishing group, San Diego Suburban Newspapers. In total, the nine local community newspapers will reach almost 120,000 households and nearly a quarter of a million readers. MainStreet also publishes two magazines in San Diego County, the San Diego Equestrian and Today’s Vintage.

“What makes us unique,” said MainStreet Media’s president and CEO Anthony A. Allegretti, “is that we can now offer businesses of all sizes a cost-effective way to reach customers and potential customers. Small businesses can micro target to their specific marketing needs and regional businesses with multiple outlets can select specific markets as well as all nine publications.”

“San Diego Suburban Newspapers are hyper-local; each community has its own hometown newspaper with coverage of local news and the people that bring a community to life,” said Allegretti. “No other stand-alone newspaper or group newspapers can deliver the distribution and penetration in these affluent San Diego communities

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Short URL: http://www.lajollalight.com/?p=11350

Posted by on Jan 22, 2008. Filed under Archives. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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